Crufts, the world-famous dog show, has long been a beloved event for canine enthusiasts worldwide. Known for celebrating the best in the dog world, Crufts is continuously looking for ways to innovate and enhance its offerings. As part of this commitment, Crufts has teamed up with Cold Banana to revolutionise its digital processes, aiming to deliver an exceptional experience for participants and audiences alike while taking the event to new heights.
Upgrading a website from an older version to a newer version of a CMS requires careful planning and execution. Our team of skilled developers meticulously analysed Crufts' website and proposed a comprehensive solution. This involved thorough testing and quality assurance processes to ensure a seamless transition to the latest Umbraco CMS.
To optimise the website’s performance and improve the overall user experience, we proposed decoupling the front-end from the back-end. This approach enabled each layer to scale independently, ensuring the site could handle surges in traffic, such as during the high-demand periods of the dog show, while remaining fast and accessible to all visitors. By implementing modern web development best practices and technologies, we successfully executed the solution, resulting in improved website performance.
Another crucial aspect of the project was the integration of DotDigital into the Crufts website. We worked closely with Crufts to understand their specific email marketing needs and seamlessly integrated the tool. This empowered Crufts to customise their emails, maintaining a consistent brand image and tone of voice in their communication with their audience.
The upgraded website delivered exceptional results for Crufts. Our efforts resulted in a high-performing and customisable website that exceeded Crufts' expectations. The website's performance and functionality were significantly improved, enhancing the overall user experience for visitors. The separation of the front-end and back-end allowed for seamless scalability during high traffic times, ensuring uninterrupted access to the website.