Our client (a Premier League Football club) has undergone significant changes in recent years, both as an organisation and in their IT infrastructure. For several years, we have partnered with the club to ensure their Sitecore CMS operates smoothly, while also supporting the development of innovative digital solutions to keep fans engaged.
When this client approached us, they were in the midst of transitioning from a long standing partnership with another agency. The challenge was to onboard their Sitecore CMS platform seamlessly, ensuring continuity for their fans and stakeholders.
To achieve onboarding from a previous agency, we conducted a comprehensive knowledge transfer with the outgoing agency and the club's internal team. This included auditing their existing infrastructure, identifying key areas for improvement, and setting up processes to streamline the handover. Our meticulous approach ensured there was no disruption to their operations or fan engagement during the transition.
Why Sitecore?
The client's choice to continue with Sitecore stemmed from its ability to deliver a highly customisable, scalable, and feature rich platform. Sitecore offered the tools needed to create personalised fan experiences, integrate seamlessly with third party systems, and handle the high traffic demands of a football club.
As a Sitecore Silver Partner, we had the expertise and understanding to leverage Sitecore’s full potential, optimising this powerful CMS for the club’s unique needs, thereby ensuring it could serve as the foundation for their digital growth.
Throughout the project, our focus was on improving the user experience for our client's fans. The website was restructured to provide quicker access to matchday information, ticket purchases, and fan engagement tools. By leveraging Sitecore’s personalisation capabilities, we ensured fans received tailored content, from team updates to exclusive offers, enhancing their overall experience on the site.
The project involved rebuilding our client's website and digital architecture to improve speed, reliability, and scalability. Working closely with the club’s internal teams, we redesigned the server infrastructure and streamlined the CMS to enhance performance. One of the most complex aspects was coordinating site migration to the new platform during a busy football calendar. With only a 48-hour window available, we planned the migration down to the minute, implementing rigorous testing and contingencies to ensure a smooth switchover.
The new platform delivered measurable improvements in performance and engagement. Fans experienced faster load times, smoother navigation, and better access to content, resulting in increased time spent on the site and higher conversion rates for ticket sales and merchandise. Internally, our client benefited from a more efficient CMS, reducing the time required for content updates and allowing their team to focus on delivering value to their fans.
Looking forward, we continue to partner with our client, ensuring their digital infrastructure evolves alongside their ambitions. Future plans include leveraging Sitecore’s advanced analytics to deepen fan insights, integrating new fan engagement tools, and preparing the platform for emerging digital opportunities. By maintaining a collaborative relationship, we aim to keep our client's club at the forefront of digital innovation in football.
Did you know that Cold Banana is a Sitecore Silver Partner? Discover how we can help your business grow with a Sitecore powered digital solution - https://www.coldbanana.com/services/build/sitecore
Cold Banana have been supporting business like yours since 2015. If you would like to find out more about how we could help you and your business, then please get in touch.
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