Your digital platform, whether a website, app or ecommerce portal, is a powerful business tool, but its potential is limited if your prospective customers cannot find it.
Search Engine Optimisation (SEO) is the cornerstone of sustainable online growth, ensuring your platform is visible, understandable, and favoured by search engines like Google.
At Cold Banana we provide a comprehensive SEO service that leverages our deep technical expertise in the .NET framework. We don't just bolt on SEO as an afterthought; we engineer it into the very fabric of your digital presence to secure long-term, qualified organic traffic.
True SEO success requires a dual focus. A technically flawless website that search engines can crawl efficiently, and a content strategy that demonstrates your authority and relevance to users. Our service is built on these two pillars.
1) Technical SEO
This is where our technical experience delivers real value. We ensure your website's architecture is built for peak search engine performance.
- Site Architecture and Crawlability Audit. We analyse your site structure, internal linking, and XML sitemaps to ensure search engine bots can efficiently discover and index all your important content.
- URL Structure and Canonicals. We implement clean, logical URL structures and manage canonical tags to prevent duplicate content issues, a common pitfall for dynamic .NET sites.
- Site Speed and Performance Optimisation: As .NET developers, we go beyond superficial fixes. We optimise server-side code, leverage caching strategies, and minimise render-blocking resources to achieve blazing fast load times, which can be a critical ranking factor.
- Structured Data Markup (Schema): We implement schema markup to help search engines understand your content, enabling rich snippets in search results that improve click-through rates for your products, services, and articles.
- Security and HTTPS: We ensure your site is secure, leveraging the robust security features of the .NET stack to maintain HTTPS compliance, a fundamental trust signal.
2) Content and On-Page SEO
We optimise your existing pages and guide your content strategy to align with what your customers are searching for.
- Keyword Research and Strategy: We identify the high intent search terms and phrases your target audience uses, balancing search volume with commercial opportunity.
- On-Page Optimisation: We optimise page titles, meta descriptions, headings, and content to signal relevance for target keywords while maintaining a natural, engaging read for users.
- Content Strategy Planning: We help you plan a content roadmap focused on answering your audience's questions and establishing your site as a leading resource in your industry.
3) Authority and Link Building
We help you build the credibility and authority that search engines reward.
- Link Profile Analysis: We audit your existing backlink profile to identify strengths and opportunities.
- Earning Quality Links: We develop strategies to earn authoritative, relevant links through technical innovation, content marketing, and digital PR, moving away from outdated, risky link building tactics.
Investing in technical and strategic SEO is the most effective way to ensure your website becomes a consistent, high-performing source of new customers. Here's why Cold Banana is your ideal SEO partner.
- Built for Success from the Ground Up, our unique advantage is our ability to integrate SEO best practices directly into the development lifecycle. For new builds, we build SEO in from the start. For existing sites, our technical audits are informed by an intimate understanding of your ecosystem.
- We believe in clear, measurable results, driven by data. You will receive regular, straightforward reports detailing your progress in key areas: keyword rankings, organic traffic growth, and, most importantly, conversions and leads generated.
- We employ only ethical, long term SEO strategies that comply with search engine guidelines. We build a durable online asset for your business.
Get in touch with us today to discuss next steps for your business' journey towards SEO optimisation that converts!
Cold Banana have been supporting business like yours since 2015, if you would like to find out more about how we could help you and your business than please get in touch.
Alternatively if you are looking to find out how you can join the team then please get in touch to speak with one of our team.