TIMCO is a leading builders merchant in the UK, with an impressive range of trade products, serving thousands of order lines each day. Their position as an industry leader drives consistent traffic to their website, making it essential that the platform can handle the demand.
As their business grew, TIMCO found themselves at a crossroads with their ecommerce platform. The existing system had become a source of frustration for both customers and internal stakeholders.
The platform’s maintenance costs were spiralling due to persistent bugs and these technical issues were eroding customer trust. At the same time, TIMCO’s digital agency struggled to keep pace with the company’s ambitions, creating a bottleneck in achieving their future goals. Internally, confidence in the platform had dwindled, leaving stakeholders hesitant to invest further. TIMCO needed a partner who could stabilise their current operations and lay the groundwork for long-term growth.
From the outset, our goal was to help TIMCO regain control of their ecommerce operations and set them up for sustained success. The first step was onboarding their existing Nopcommerce system with its custom SQL development. This meant diving deep into their codebase to fully understand its intricacies while simultaneously integrating TIMCO into our project management framework and establishing reliable DevOps pipelines for smooth builds and releases.
We conducted a detailed audit of the platform, pinpointing critical pain points affecting both the user experience and backend performance. With the insights gained, we focused on resolving these key issues quickly and efficiently, ensuring the project remained on track to meet the ambitious 8-week deadline.
To strengthen the platform’s foundation, we implemented best practices in ERP integration, creating a more robust backend system to complement the improved frontend experience. Our aim was to transform a chaotic infrastructure into one that delivered a streamlined, customer-centric journey.
The results were nothing short of transformative. Delivered on time and within budget, the revamped platform significantly reduced maintenance costs and eliminated the recurring technical issues that had previously plagued TIMCO’s operations.
For their customers, the changes brought an immediate and noticeable improvement in user experience, restoring trust in the platform. Internally, the enhanced stability and performance reignited stakeholder confidence, paving the way for future investments in digital operations.
While specific metrics are confidential, the improvements in customer satisfaction and operational efficiency speak for themselves. For TIMCO, this wasn’t just a short-term fix but a strategic shift towards a more sustainable and scalable ecommerce solution.
With this initial success behind us, we’re now collaborating with TIMCO on the next phase of their digital transformation: replatforming to Umbraco. This transition will enable an even more seamless and intuitive customer journey, ensuring TIMCO stays ahead of the curve in meeting the needs of both new and returning users.
This partnership highlights how our deep understanding of industry-specific challenges, paired with technical expertise, can deliver meaningful results. For TIMCO, the journey continues, and we’re proud to be by their side, helping them achieve their long-term goals.
Cold Banana have been supporting business like yours since 2015, if you would like to find out more about how we could help you and your business, then please get in touch.
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