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Vitality

.NET Team Deployment

Insuring Vitality have the team they need

Vitality

.NET Team Deployment

Vitality set out to revolutionise how people earnt benefits with their Health Insurance plan, by encouraging their customers to be healthier, this improved lifestyle is tracked through an App where the information reported gives it users benefits. The app was released on iOS which is a platform used by 48% of the UK smartphone market.

Insuring Vitality have the team they need

the client

Vitality the first insurance company to reward people for healthy living is owned by Discovery Holdings and have over 4.4million clients. Their mission is to be the best at what they do, offering comprehensive and award-winning Health and Life cover and positively different investments to their members.

The organisation are known for their innovations such as being the first to reward customers for healthy living, offering video GP consultations on Health Plans and exploring the world of voice skills with Amazon.

the challenge

the challenge

Vitality developed a concept where they would reward their health insurance customers for living a more active and healthier lifestyle, this innovative idea was partnered with an app where the activity of participant could be measured and rewards fairly given.

At the time of developing the app, iOS was the first choice for development for many businesses, and the Apple Watch was arguably the most popular smartwatch at the time, and the business made a decision to build the app natively to iOS.

As the program grew in popularity and with over 50% of the market being Android users Vitality knew they need to accommodate these customers and made the decision to develop a cross-platform solution, unfortunately, they didn't have the expertise available within the business.

Vitality Composite

the solution

With Vitality already having a strong internal development team with experience in developing the iOS app, they need an agency that could complete their internal team's strengths and plug any knowledge gaps with developing a cross-platform solution.

Vitality selected ourselves as we not only had the knowledge but the flexibility to support them in the way that best suited them utilising our co-located model. Engaging in this way meant that our developers were sat directly with Vitality's team working as part of the business to deliver the solution that was needed. The co-located team report into a Line-Manager within Vitality and participate in sprints.  

Due to Vitality being located in Bournemouth finding there are a limited number of developers located in the area that where capable of bringing the experience required, engaging with ourselves in this way meant that we where able to have the team on site within a matter of days as opposed to the months it may have taken to hire this talent and the associated costs involved with the recruitment process.

The app has been downloaded well over 50,000 times on Android dramatically increasing the number of customers that can take advantage of this innovative reward scheme

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