Motorsport UK is the national, not-for-profit governing body for four-wheel motorsport in the UK. They represent approximately 30,000 competition licence holders and 9,500 volunteer marshals and officials and around 5,000 motorsport events every year. Their mission is to deliver high-quality motorsports in a modern, progressive and efficient manner throughout the United Kingdom for the enjoyment of everyone involved.
When we first engaged with MSA, only a small proportion of their daily transactions were available online. They couldn’t renew their licenses online, which was creating multiple manual duplication's of effort. With the limited functionality, not all clubs were logging in to manage permits online, and MSA wanted to improve the experience to increase traffic to their site.
They needed a partner that was technologically capable to create a bespoke system, utilising the key features of a CMS like Umbraco and integrating it with their CRM, so that their previously stored user data synced up effectively. Ensuring that the portal itself was easy to use for their members, creating a more
automated and cohesive solution, so they didn't continue to spend additional man-hours manually inputting data.
Initially, we mapped out the existing processes and got a better understanding of the client and how they needed it to work. We took our learnings from the mapping process and created a system within Umbraco that allowed members to fully manage their licensing needs and associated clubs through an online portal.
The solution also offers an intuitive backend for the client so they can easily manage their members access to the portal as well as update the content available to their members.
All whilst integrating with their CRM to ensure any updates were automatically implemented across the system.
We are still implementing improvements to the system, however, user engagement and licence renewals have already seen a massive increase.
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