Cold Banana, a digital technology agency, was approached by CDE Group, a leading global engineering company specializing in the design and manufacture of bespoke materials washing and classification equipment. CDE Group required a website redesign to effectively showcase their wide range of products, services, and an extensive portfolio of completed projects. The existing website, built in .NET using the Kentico Content Management System, lacked intuitive search and filtering functionality, making it difficult for prospective customers to find relevant projects.
The CDE Group website faced several challenges that hindered its ability to effectively engage and convert new customers. The primary challenges were as follows:
Limited User Experience: The website's user experience was not optimized for seamless navigation and intuitive content discovery. Prospective customers struggled to find the information they needed, resulting in a higher bounce rate and decreased conversions.
Inefficient Search and Filtering: The existing search and filtering functionality was inadequate for users seeking specific project types or similar projects to theirs. This limitation prevented potential customers from easily exploring CDE Group's extensive portfolio and hindered their ability to make informed decisions.
Incomplete Product and Service Overview: The website lacked a comprehensive overview of all the products and services offered by CDE Group. This made it challenging for visitors to understand the full range of capabilities and solutions provided by the company.
Cold Banana devised a comprehensive solution to address the challenges faced by CDE Group and create a highly functional and visually appealing website. The key components of the solution were as follows:
User-Centric Design: Cold Banana conducted a thorough analysis of user behavior and expectations, and developed a user-centric design that prioritized intuitive navigation, clear information architecture, and a visually engaging interface. The design aimed to provide an immersive and seamless user experience across various devices.
Robust Search and Filtering Functionality: To enhance the website's usability, Cold Banana implemented a robust search and filtering system. This feature allowed prospective customers to easily search for specific projects, filter results based on criteria such as industry, location, or project type, and discover similar projects to their own. The implementation leveraged advanced algorithms to deliver accurate and relevant search results.
Comprehensive Product and Service Overview: Cold Banana worked closely with the CDE Group team to create a comprehensive product and service overview section on the website. This section showcased detailed information about the wide range of offerings, including equipment specifications, features, and benefits. The content was organized in a user-friendly manner, making it easy for visitors to understand the capabilities and potential solutions provided by CDE Group.
The website redesign and implementation of intuitive search and filtering functionality resulted in significant improvements for CDE Group. The key outcomes were as follows:
Enhanced User Experience: The user-centric design and improved information architecture led to a more engaging and user-friendly website experience. Visitors could quickly find the information they needed, resulting in reduced bounce rates and increased time spent on the site.
Increased Portfolio Exploration: The implementation of robust search and filtering functionality empowered prospective customers to explore CDE Group's extensive portfolio of completed projects more efficiently. This resulted in a higher likelihood of finding relevant projects and increased conversion rates.
Improved Customer Engagement: The comprehensive product and service overview section allowed visitors to gain a deeper understanding of CDE Group's offerings, leading to increased customer engagement and improved lead generation.
Overall, the collaboration between Cold Banana and CDE Group resulted in a website that effectively showcased the company's capabilities and portfolio. The intuitive search and filtering functionality enabled prospective customers to find similar projects to theirs, promoting informed decision-making and boosting conversions. CDE Group established a stronger online presence, positioning themselves as a leading global engineering company in their industry.